Enter your website and we’ll scan up to 50 pages for SEO problems that could be hurting your Google rankings. You’ll get a clear report showing what’s wrong, where we found it, and what to fix first.
✓Scan up to 50 pages of your website
✓See the exact page behind every SEO issue
✓Get prioritized fixes based on what matters most
✓No email or signup required to view your report
Checks titles, headings, content, internal links, indexability, canonicals, page structure and more.
Your free SEO audit scans up to 50 pages of your website and looks for common problems that can make it harder for Google to crawl, understand and rank your content.
Instead of simply giving you a score, the report shows what we found, which pages are affected, and what you should fix first.
On-Page SEO
We check whether your important pages clearly tell Google what they are about, including:
Page titles
Meta descriptions
H1 headings
H2 and H3 structure
Content relevance
Image alt text
Duplicate or missing elements
Good Page Title Example
Window Cleaning in East York | ABC Window Cleaning
Clearly describes the service, location, and business name.
Bad Page Title Example
ABC Cleaning | Welcome
A generic title gives Google very little context about the service or location.
Your website needs to be accessible to search engines before it can rank.
The audit checks for technical problems including:
Pages that cannot be indexed
Canonical tag problems
Broken links
Redirect issues
Sitemap problems
Missing or conflicting SEO tags
Crawlability issues
Technical problems can prevent otherwise strong pages from appearing properly in Google.
Local SEO
For local businesses, your website should make it obvious what you do and where you do it.
We look for signals such as:
City and service-area mentions
Consistent business information
Location-focused headings and content
Dedicated service pages
Local contact information
Google Business Profile relevance
A contractor serving Toronto should not make Google search through five pages to figure out what city they operate in.
Content & Heading Structure
Your headings should describe the actual topic of the page.
Good Heading Structure
H1: Window Cleaning in East York H2: Residential Window Cleaning H2: Commercial Window Cleaning H2: Window Cleaning Prices H2: Areas We Serve H2: Request a Free Quote
Bad Heading Structure
H1: Welcome H2: Our Passion H2: What We Do H2: Let's Talk
These headings may sound good to a visitor, but give search engines very little context.
Internal Links & Website Structure
Internal links help Google discover your pages and understand how they relate to one another.
We check whether important pages are properly connected — for example:
Good Internal Linking Example
Homepage → Service Page → Related Blog → Contact or Quote Page
The homepage links to each service page, each service page links to the quote form, and blog posts link back to related service pages.
Bad Internal Linking Example
Service pages are isolated — no links between them, no link to the contact page, and blog posts with no internal links at all.
Pages that are buried or isolated from the rest of your website can be harder for Google to discover and rank.
Service Page SEO
One of the most common problems we find on small-business websites is a single generic Services page trying to rank for five or ten different searches.
A roofing company, for example, may benefit from separate pages for:
Roof repair
Roof replacement
Flat roofing
Emergency roofing
Commercial roofing
Your audit looks at whether Google has a clear page to rank for each of your important services.
Common SEO Problems Our Website Audit Finds
The audit is designed to surface problems that can directly affect how Google understands your website.
Common findings include:
Missing or poorly written page titles
Multiple or missing H1 headings
Pages targeting unclear keywords
Important pages with very little content
Services grouped onto one generic page
Missing location signals
Broken internal links
Pages blocked from indexing
Incorrect canonical tags
Weak internal linking
Missing image alt text
Inconsistent contact or business information
You'll also see which page each problem appears on, rather than receiving a generic checklist.
Why Your Website May Not Be Ranking on Google
There usually isn't one single reason a website doesn't rank.
Google needs to understand:
What does this business offer?Where does it operate?Which page should rank for each search?Can Google crawl and index those pages?Does the website contain enough useful information to deserve the ranking?
A technically perfect website can still struggle if its service pages are vague.
Likewise, excellent content may not perform properly if Google cannot crawl it or your site architecture makes important pages difficult to find.
Your SEO audit looks at these issues together rather than focusing on one metric.
Junction SEO is based in Toronto, and this audit is particularly useful for businesses that depend on local Google searches to generate customers.
That includes businesses throughout:
Toronto • East York • North York • Scarborough • Etobicoke • Mississauga • Markham • Richmond Hill • Vaughan • Brampton
For local businesses, searches such as:
“plumber near me”“window cleaning Toronto”“dentist North York”“roof repair Scarborough”
can be far more valuable than general website traffic.
The audit looks for website problems that may make it harder for Google to associate your services with the locations you want to rank in.
How to Use Your SEO Audit Results
You don't need to fix everything at once.
Start with the issues affecting your most important pages:
1. Fix Critical SEO Problems
Address indexing problems, broken links, missing titles, incorrect canonicals and other issues that could prevent Google from properly accessing your pages.
2. Improve Your Main Service Pages
Your homepage and primary service pages usually matter more than obscure blog posts or low-traffic pages.
Make sure they clearly explain the service, location, customer and next step.
3. Improve Your Website Structure
Add internal links between relevant services, location pages, blogs and conversion pages so both visitors and Google can move naturally through the site.
4. Build From There
Once the fundamentals are fixed, you can expand service pages, location content, FAQs, blog articles and other SEO content around searches your customers actually make.
Who Is This Free SEO Audit For?
Our SEO website audit is designed primarily for small and local businesses, including:
contractors, roofers, plumbers, electricians, HVAC companies, landscapers, cleaners, lawyers, clinics, dentists, accountants, real estate professionals, restaurants, retailers and other businesses that depend on Google for customers.
It's particularly useful if:
Your website isn't ranking where you expect
Competitors consistently appear above you
You've recently launched or redesigned your website
You're unsure whether your pages are optimized correctly
You want to know what to fix before paying for SEO
Free SEO Website Audit FAQs
A website SEO audit checks your site for problems that may affect how search engines crawl, understand and rank your pages. Junction SEO's free audit scans up to 50 pages and shows the issues found on each page.
The audit checks on-page SEO, headings, titles, meta descriptions, internal links, indexability, canonical tags, content structure, local SEO signals and other common website issues.
The free audit can scan up to 50 pages of your website.
No. You can run the audit and view your report without entering an email address.
An audit does not change your rankings by itself. It identifies problems that may be limiting your website's performance so you know what to improve first.
The audit includes local SEO signals and is particularly useful for service businesses and local companies. Junction SEO works with businesses in Toronto, the GTA and across Canada.
Yes. You can run the website audit and view your results for free.
Want Help Fixing What We Find?
Your audit tells you what's wrong. If you'd like help deciding what matters most or implementing the fixes, Junction SEO can walk through your report with you.